Book a Trip to Iceland with the Icelandair Facebook Messenger Stopover Bot
Iceland, figuratively speaking, is one of the hottest destinations in the world right now. With the recent explosion of travel blogs and news stories covering Iceland’s truly unique culture and landscape, visitation has never been higher. In fact, Iceland’s fishing industry was recently overtaken in annual earnings by Iceland’s tourism industry, as noted by a prominent tourism executive based in Reykjavik.
Icelandic Tourism Has Never Been More Popular — And Iceland-based Airlines Know It
Now it would seem that Iceland-based companies are working even harder to make travelers dreams of visiting this beautiful place a reality. IcelandAir just announced that it will be offering flight bookings directly through Facebook’s Messenger application and online service. Seeing as how Facebook has recently attained over 1.71 Billion users, 1.13 Billion of those being active, daily users, it only makes sense to tap into this massive pool of opportunity.
It’s called the Facebook Messenger Stopover Bot, and the convenience of it is likely to see success. In fact, it’s a part of a new style of commerce, called Conversational Commerce, which essentially helps drive customers down a sales funnel more efficiently by engaging them actively where a relevant conversion is taking place. IE: Talking about visiting Iceland with a friend through Facebook Messenger? How convenient, you can book it as you’re conversing.
But it doesn’t just stop at convenience and relevant timing, the Facebook Messenger Stopover Bot incorporates rich media and content and customer service in the same location, as we’re seeing with IcelandAir. You can book and search for flight options, in addition to having access to FAQ’s about the flight and location through video, photo and text answers all within Facebook Messenger.
According to Guðmundur Óskarsson (don’t you love Icelandic names?), who’s the Director of Marketing & Business Development at IcelandAir
“We want to constantly improve the travel eco system for consumers, starting from the very beginning of their booking experience. Placing Icelandair ahead of the game and making flight bookings available through Facebook Messenger, marks the commitment to our customers. We know what platforms our customers use and want to embrace new ways to communicate and offer valuable interactions with them in that space. Through this thinking we hope to position ourselves as more than just an airline but as a software company and the launch of the Stopover Bot is another step towards our aim of customers being able to book a flight anywhere at any time.“
How to Book a Trip with Icelandair on Facebook Messenger
Easy. Just logon to Facebook either through your web browser or through the Facebook Messenger application on your smartphone. Once there, message Icelandair at http://facebook.com/icelandair. @Icelandair is the username.
Note that IcelandAir didn’t just decide on a whim that it made sense to offer booking through Facebook Messenger, in-depth research and development occured which proved the demand and showed that customers were likely to engage in this experience as they already dwell within popular messaging applications. The conversations are more personal and engaging, then say stumbling across a booking option on your Facebook Newsfeed.
IcelandAir worked closely with a Airline eCommerce software company — dubbed Travelaer — to develop the application and to simplify the booking experience. The success of IcelandAir’s Facebook Messenger booking option is likely to catch the eye of other airlines, and it won’t be long before this option becomes widespread. Flight booking is still relatively complex, and it’s nice to see some companies are working hard to streamline the experience.
While IcelandAir’s external booking engine offered through Facebook Messenger is certainly a step in a positive direction, they aren’t done. The company has announced that an enhanced user experience is on its way, in addition to more functionality.
Icelandair Flight Hubs
Currently, those looking to visit Iceland can travel to this beautiful country from any of the following major cities around the world:
Canada: Edmonton, Halifax, Montreal, Toronto and Vancouver
Europe: Reykjavik, Aberdeen, Amsterdam, Barcelona, Birmingham, Brussels, Frankfurt, Geneva, Glasgow,Hamburg, London, Madrid, Manchester, Milan, Munich, Paris and Zürich
Scandinavia: Bergen, Billund, Copenhagen, Gothenburg, Helsinki, Oslo, Stavanger, Stockholm and Trondheim
USA: Anchorage, Boston, Chicago, Denver, Minneapolis-St. Paul, New York, Newark, Orlando, Portland, Seattleand Washington D.C